Brand & Content Work | Chloe Coey Chan

The Story Behind My Personal Brand

My personal brand journey began in 2016, a year that changed the way I saw the world. During my overseas internship in Sydney and my exchange studies in Spain, I started documenting my life through photos, videos, and stories. What began as a way to capture memories slowly became a passion for storytelling and sharing experiences with others.

Living abroad opened my eyes to the beauty of exploring new places, embracing different cultures, connecting with people from all walks of life, tasting local food, and discovering the stories behind every destination. I became fascinated by how every person, place, and experience had a unique story waiting to be told.

Driven by this passion, I started creating travel vlogs on YouTube and writing blogs to share my adventures and perspectives. I later created a travel photography account, which became known as Chloe The Explorer, a space where I captured the world through my lens and shared my curiosity for exploration.

Over time, Chloe The Explorer evolved into more than just a travel account. It became a personal brand that reflects who I am today: a storyteller passionate about culture, meaningful experiences, and movement. Through my content, I share stories that inspire people to explore beyond their comfort zones, connect with different communities, and embrace the beauty of everyday moments.

Today, I continue to create content that celebrates culture, experiences, and movement , from discovering hidden gems and local communities to sharing wellness, lifestyle, and personal journeys with my audience.

Why work with me?

I believe great content is more than just creating beautiful visuals, it’s about telling stories that build connections between brands and people.

With a background in marketing and advertising, I bring both a strategic mindset and a creator’s perspective to every collaboration. Having worked on brand campaigns across agencies and now creating content independently, I understand what brands need: content that not only looks authentic but also aligns with their goals, audience, and brand identity.

01. Strategy Meets Storytelling
I combine my marketing experience with my passion for storytelling to create content that goes beyond aesthetics. Every piece of content is thoughtfully crafted to communicate a brand’s message, values, and experience in a way that resonates with audiences.

02. Authentic & Experience-Driven Content
My content is rooted in real experiences, cultural discovery, and meaningful connections. Whether it’s exploring a new destination, attending an event, or trying a new product, I focus on capturing genuine moments that make audiences feel part of the story.

03. A Multicultural Perspective
Having lived across Hong Kong, Australia, Spain, and Canada, I bring a global perspective to my storytelling. I enjoy discovering different cultures, communities, and experiences, helping brands connect with diverse audiences through relatable narratives.

04. From Brand Campaigns to Creator Content
My experience working in advertising agencies gives me a strong understanding of brand objectives, creative direction, and campaign execution. I can bridge the gap between brand strategy and creator-style content to deliver assets that are both engaging and effective.

05. Passion for Culture, Movement & Experiences
Through my personal brand, I share stories around culture, travel, lifestyle, wellness, and movement. I’m passionate about partnering with brands that inspire people to explore, connect, and experience more of the world around them.

BRANds i've worked with

SERVICES

I help brands bring their stories to life through authentic storytelling, creative content, and meaningful audience connections. Combining my background in marketing, advertising, and content creation, I create content that captures experiences, builds brand awareness, and inspires engagement.

01. Event Coverage & Experience Storytelling

From product launches and brand activations to pop-ups and community events, I create engaging on-site content that captures the atmosphere, key moments, and overall experience.

Deliverables can include:

Short-form video content (Reels)
Event photography
Behind-the-scenes moments
Story coverage

Content can be created as:

UGC for brand-owned channels — content delivered for brands to use across social media, websites, and advertising
Creator collaboration — shared through my personal brand with brand mentions, collaboration posts, or sponsored content
Paid media content — optimized for brands to run as advertisements

02. PR Invites & Product Features

I partner with brands to introduce their products, experiences, and stories to my audience through authentic content.

Whether it’s a PR event invitation, product delivery, or brand experience, I create engaging content that highlights the value, story, and experience behind the brand.

Deliverables can include: